The results were released in March 2021, which also elaborated on the number of BTS fans worldwide in various countries. googletag.cmd = googletag.cmd || []; Hallyu fans exceed 156.6 million: KF report. Even people from foreign countries who are not well aware of the Korean language are watching it with suitable subtitles. Over the last 10 years (we looked at social data between January 2013 and December 31 2022) - there were close to 2 billion mentions of BTS. And the second one was for being the fastest to reach 10 million followers on Instagram (4 hrs 52 min). One for being the fastest to reach 1 million followers on Instagram, which was just 43 minutes. 04/21/2023. Consumer Research gives you access to deep consumer insights from 100 million online sources and over 1.4 trillionposts. South Korean boy band, BTS, has achieved global success: two consecutive #1 albums on the Billboard charts, a sold-out world tour, and a historic stadium show at Citi Field, with over 40,000 fans in attendance. BTS and Exo overperform on Twitter more significantly than any other artists, according to data from [+] Next Big Sound. Fans spend 11 days each year or 22 hours each month on K-Pop content. Explained, Why Did Lui Calibre Get Cancelled? Its probably growing every day, and its pretty understandable why it has so much craze. Over the past two months, Swift averaged around 91,000 Twitter mentions per week. Not that its needed, considering that popular group BTS swept four categories including best group, best pop and biggest fans. BTS was inducted into the Guinness World Records 2022 Hall of Fame in September 2021. This was all combined into a world map that showed several countries and the most . BTS and their fans -- the BTS ARMY --deftly ended Bieber's six-year streak to win the Top Social Artist Award at theBillboard Music Awardsto the tune of more than 300 million votes worldwide. (It's no coincidence that Exo and BTS were the twofanbases who most frequently took out ads in Times Square.). "Winning The Top Social Artist Award at the 2017 Billboard Music Awards made many people curious about BTS, which in turn made them want to look them up; it also opened several new doors for the group in the west," he wrote in an email. Opinions expressed by Forbes Contributors are their own. K-pop acts take up the three top spots on Billboard's Social 50 Chart. K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums. The Korea Foundation's global hallyu (Korean wave) data from 2015. BTS fans love a hashtag. #bts_butter was also the fourth-most popular BTS-related hashtag in the last 10 years. You can reach out to me at srijita@otakukart.com V set two Guinness World Records in December 2021 when his individual Instagram account became the fastest to reach one million and then ten million followers on the platform. After collating the data, a K-Pop world map has been created where fans can see which countries their favourite groups are most popular in. Meanwhile, Ateez (whose song Deja Vu has 32 million views on Youtube) are touring six European cities in 2022; Madrid, London, Amsterdam, Paris, Berlin and Warsaw. Beyonc performed better, seeing almost three times as many weekly mentions as other artists with similar reach. Here are 10 incredible stats and facts based on years worth of data about the world's hottest boy band, updated for 2023 by popular demand. 's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. TWICEs massive success in Japan is underlined here as they are the most popular K-Pop group across the Korea Strait. statistic alerts) please log in with your personal account. In a sense, this answers the question of how many fans the group could have in India. var googletag = googletag || {}; Numbers show 29% increase from 100 million in 2020, Figures show the rise in the number of Hallyu (Korean Wave) fans in the past decade. "There are African American, Hispanic, white, Asian and Middle Eastern fans of K-pop, so conflict between fans can and will happen," he said. Brandwatchs Audiences ranks Twitter accounts according to a selection of criteria that, added together, create their influence score. This was recorded in December 2021. By using our site you agree toour The stuffed toys, photo cards, and magazines that line the walls of KStars are evidence that K-pop can be something of a lifestyle. Along with this, Thailand also ranked at #4 for the most K-Pop tweets posted in 2021. Mexico Well, thats logically and numerically true. Vietnam- K-Pop music is well known in Vietnam. I Agree. We used the Brandwatch Consumer Research platform to search for social media mentions of BTS from January 1 2013 to December 31 2022. There has been immense expansion too. Show publisher information This is all to say that K-pop fans like the BTS Army are aware of a notable shift in charts in the streaming age: The more data savvy and proactive your fans are, the more power they have to. I saw family members sharing it and I was like how the hell have they found that? What is the Hype Behind it? Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. Torsten Landsberg. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) worldwide as of December 2022 Statista, https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/ (last visited May 01, 2023), Popularity of South Korean pop music (K-pop) worldwide as of December 2022 [Graph], Korean Foundation for International Cultural Exchange, March 10, 2023. BTS hold the record by Guinness World Record 2022 for: BTS PERMISSION TO DANCE ON STAGE - LIVE PLAY in LAS VEGAS SPOT. Meanwhile, France saw a 13 per cent increase in K-pop streams between 2019 - 2020. But, being a fan already, dont you want to know the exact number of Kpop fans in the world? A paid subscription is required for full access. For an artist with Exo's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. Sounds funny? If you are an admin, please authenticate by logging in again. KStars (a K-pop store in Manchester, UK) is both a high-street hit and an internet sensation with 39,000 TikTok followers tuning in for tours from the staff. Fans waited in line for days to see . Firstly, in terms of interest in K-Pop as a whole, the study gave evidence that K-Pop is truly popular in every corner of the world. The septet has always grown and has the world's largest fandom, with unfathomable records. Heavily . This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a household. To give you some context on the latter. That's really weird, says Hannah. for Youth.. Bonus #1: Jungkook became the first Asian artist to perform at the FIFA World Cup 2022 in Qatar. And even though the band is currently taking a break to complete a mandatory military service in South Korea, the bands popularity and influence hasnt sloweddown. Offline, fans are catered to with sold-out club nights and shops filled with Korean music and merch. Read about our approach to external linking. Thats an average of 547,945 mentions daily aka a lot of social conversation. Eachadministrator is in a different time zone so that they can cover all hours of the day, dividing the days into hours-long shifts. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. If you are highly inclined towards this genre of music, dont you wonder how many Kpop fans are there in the world? It just catches you and I cant explain it, it just gets you.. He is not a . For six years straight beginning in 2011, Justin Bieber topped the likes ofTaylor Swift, One Direction, Selena Gomez and more to win the Top Social Artist Award at the Billboard Music Awards, one of the two fan-voted awards at the annual show. The BTS fans call themselves the ARMY, which stands for Adorable Representative M.C. account. They seem to care a bit more, she adds. Popularity of South Korean pop music (K-pop) worldwide as of December 2022 [Graph]. Idols are usually young. Knowing the number, some people have even cracked jokes like that its enough to make a new country. Do you agree to our cookie policy? I just kept replaying it but I still in my head was like no I dont like it, its just catchy. Korean Foundation for International Cultural Exchange. There are more than 35 million dedicated fans of Korean pop culture, according to a report from the Korea Foundation. Squid Game ranked most-watched show on Netflix ever, Squid Game confirmed for a second season due to 'so much demand and so much love', Seoul gives the 'green light' to life-sized Squid Game doll in Olympic Park, K-pop star Moonbin dies at age of 25 in a suspected suicide, K-pop's high octane energy aims to thrill London's West End audiences, Iconic Manchester venue faced with closure due to 'gentrification', Katy Perry versus Katie Perry: US singer loses trademark court case, Referee shows a white card for the first time in football history, Exhibition shines light on Claude Monet's overlooked brother Leon, Napoli readies to celebrate historic Serie A title, Lesotho: This Chef is saving Basotho cuisine from disappearing. Figures show the rise in the number of Hallyu (Korean Wave) fans in the past decade. Their appeal is set to grow as K-pop groups are actively encouraged to embrace the English language. Wait, did we miss South Korea? Malaysia- Malaysia is the fourth Southeast Asian country in this list and fans in the country have been showing their ardent support. In high school it is harder to make friends, if you can see someone with a BTS badge on it makes it easier to talk to people., A post shared by K-Pop UK Sales (@kstars722). The group of seven also broke records by attracting more than 101.1 billion views within 24 hours of the release of their song Dynamite. (Courtesy of Selma Hernandez.) While Bieber andBeyoncboth significantly outperformed other artists with similar reach, there are a small number of artists whoare wayout of this range, who massively, epicallyoutpace other artists in their reach neighborhood. Besides that, Asian entertainment also excites me a lot. He is considered like a living FS legend. Charity Project , MasterChef Australia host Jock Zonfrillo dies, Adidas sued by investors over Kanye West deal, US principal visits David sculpture after nudity row, Suspected IS chief killed in Syria, Turkey says, US bank makes last ditch bid to find rescuer, UK chip giant Arm files for blockbuster share sale, Pope urges Hungarians to 'open doors' to migrants, Cuba cancels May Day parade because of fuel crisis. According to Encyclopedia Britannica, an army generally includes between 400,000 and 1,000,000 soldiers. (Normal here means they fall between the two red outer lines in the graph above.) Be the first one to comment on this story. In Europe, Brits are the biggest K-pop fans, ranked 11th for streaming numbers out of every country in the world. Brandwatch acquired Paladin in March 2022. 19, 2017, in Los Angeles. Gamsa-haeyo! Engagement performance compares an artist's performance to other artists who have the same reach. Use Ask Statista Research Service, respondents who experienced South Korean cultural contents, * This survey was conducted in the following 26 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam,Kazakhstan, Australia, United States, Canada, Mexico, Brazil, Argentina, UK, France, Italy, Spain, Germany, Russia, Turkey, UAE, Saudi Arabia, Egypt, and South Africa. Profit from the additional features of your individual account. 2023 OtakuKart.com. Both Cat and Hannah have noticed Hallyu spreading beyond a youth-led subculture, particularly when old friends and family started to watch Squid Game. The number of Hallyu, or Korean Wave, fans around the world has increased 17 fold in the last decade, proving the firm global popularity of Korean content and stars. Available: https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/, Popularity of South Korean pop music (K-pop) worldwide as of December 2022, Immediate access to statistics, forecasts & reports, Music industry sales revenue South Korea 2014-2021, Reasons for K-pop popularity worldwide 2022, Favorite South Korean singers and groups worldwide 2022, Popular music genres South Korea 2021, by country, Monthly spending on K-pop worldwide 2018-2022, Monthly time spent on K-pop worldwide 2022, by country, Popular online music services for K-pop worldwide 2022, K-pop female artist album sales share in South Korea 2022, Sales revenue of HYBE's main subsidiaries 2021, by subsidiary, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, K-pop male artist album sales share South Korea 2022, Leading boy group/band digital singles on the Circle Digital Chart South Korea 2022, Number of songwriting credits in South Korea 2013-2022, by BTS member, Most followed K-pop artists on Instagram South Korea 2022, by follower count, Most followed K-pop artists on Twitter South Korea 2023, by follower count, Main K-pop artists on TikTok in South Korea 2022, by followers, Most followed K-pop artists on Spotify South Korea 2022, by follower count, Most followed K-pop artists on YouTube South Korea 2022, by subscriber count, Amount of Billboard Music Award nominations and wins by BTS in South Korea 2017-2022, Number of American Music Awards wins by BTS 2018-2022, Number of MTV Video Music Awards wins by BTS in South Korea 2019-2022, Number of Melon Music Awards wins by BTS in South Korea 2013-2021, Number of Golden Disc Awards wins by BTS in South Korea 2014-2022, Gaon Music Chart Award wins by BTS in South Korea 2013-2021, Number of Korean Music Awards wins by BTS in South Korea 2018-2022, Reasons for K-pop popularity in the UAE 2017, Reasons for K-pop popularity in Malaysia 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in South Africa 2017, Popularity K-pop genres in Indonesia 2017, Opinions on accessibility of K-pop contents in the UK 2017, Reasons for K-pop popularity in Taiwan 2017, Cafe industry and coffee drinkers in South Korea, Find your information in our database containing over 20,000 reports, K-pop entertainment company with the highest sales revenue. Fans cheer as K-Pop group BTS performs in Central Park, May 15, 2019 in New York City. Following them, there are 35% of the respondents believe K-pop is time-consuming. Data suggests that the band brings over $3.9 billion to the South Korean economy. 1st Floor, Sovereign House, Church Street, Brighton, BN11UJ Why? Blackpink became the first Asian and all-female band to headline Coachella this year. Their visual experience says a lot. Please do not hesitate to contact me. Excited fans at KCON 2017 at LA Convention Center (Photo by Greg Doherty/Getty Images). How have they heard about it? And 36.96m unique authors initiated conversations about BTS on Twitter. Following their debut in 2013, the group's massive fanbase started to flourish. People just cant get enough, especially online. Please logout and login again. You may not know what Hallyu means, but you will have experienced it. Large fandoms have developed both on and off social media, with specialist groups and fan pages abounding. Here are the top 10 countries with the most K-Pop fans based on this information! Another, BTS Views, is dedicated to tracking their YouTube views, while BTS VotingTeamis all about hashtag-driven voting. Published Feb 10, 2022 11:55am. If we look overall, its uncountable. Furthermore, the Army always uses their strength and donates to various social causes such as Covid Fund Relief, Black Lives Matter, and the Ukraine Crisis after being inspired by the group members. BTS x Arizona meetup booth where BTS fans can come together and have fun. (2023). In, Korean Foundation for International Cultural Exchange. Meanwhile, 54.3% of searches, clicks and views went to all other groups, showing that there is much room for other K-Pop groups to gain interest. Here's a look at how much BTS and Exo over-perform compared to the other acts we've looked at. Over the past two months, BTS saw over 36 million mentions, nearly 4,000 times as many as Next Big Sound's expected rate. How he got even more well known among kpop fans who are not FS fans? Jeju mandates night shift work for female civil servants, Private lunch with Hyundai Motor chief to be auctioned, Yoon to commend members of Sudan evacuation operation, SKIET to supply battery separators for EVs to China's Sunwoda, S. Korea's new COVID-19 cases fall below 10,000, S. Korean foreign minister to visit Malaysia for talks on bilateral ties, [Hello Hangeul] In trilingual Hong Kong, Korean is new kid on the block, Son Heung-min extends double-digit scoring streak to 7 seasons in loss, Defense chief praises Washington Declaration as upgraded S. Korea-US mutual defense concept, N. Korea slams allies' deterrence plan as 'legal justification' for strategic asset dispatch, Yoon's approval rating rebounds after 4 weeks: poll, Yoon expresses thanks to Bidens for their 'truly warmest welcome', [Graphic News] Jajangmyeon price soars 60 times over 5 decades, [J. Bradford DeLong] Neoliberalisms final stronghold, [Joseph E. Stiglitz] How the US Fed undermined its own credibility. Your email address will not be published. With the help of their fan base, ARMY, the K-pop group has the world's most powerful fandom. And with 92 out of 100, makes @BTS_twt one of the most influential accounts on Twitter, and certainly the most influential K-pop band on Twitter. For now the Korean governments scheme seems to be working and the rise of K-pop is going nowhere but up. This list was determined by the number of unique authors writing about K-Pop on the social media platform in 2021, and what their country of residence is. 5. It's just not like anything else that I've ever been a fan of before. We believe this is somethingthat should be reflected on the charts.". Well, that would be lame to even mention as most of the concerts do take place there itself, being its origin. This is the first time global popularity of K-Pop groups has been quantified. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. A post shared by K-Pop UK Sales (@kstars722) 21-year-old Hannah, has been a K-pop fan since she saw the video for 2NE1 song 'I am the Best' at a sleepover in 2013. "Social media plays a vital role in our everyday lives, which is why we use it as a tool to promote BTS, encourage and remind our followers to continue supporting them to the fullest, and inform them on how to do it.". Attracted to the choreography and catchy music, Cat also values the affinity between K-pop stars and their fans. BLACKPINK is the most popular in several Southeast Asian countries, specifically Indonesia, Philippines andLisashome country Thailand. How close you feel to the idols. 21-year-old Hannah, has been a K-pop fan since she saw the video for 2NE1 song 'I am the Best' at a sleepover in 2013. It has revealed the number of Kpop fans in the world, and thats hilarious. Its lately doing wonders and is highly expected to be growing more in the upcoming days. The basics: K-pop is not a genre, nor do K-pop fans behave like a monolith. We at Brandwatch love data, K-pop, and we definitely love BTS. Show sources information Bieber saw close to 390,000 mentions in the past week, while he was expected to see right under 100,000. Would A Long Writers Strike Kill Off Late-Night Television As We Know It? Hallyu, or the wave of Korean pop culture across the globe, has seen its number of fans worldwide exceed 100 million for the first time, the Korea Foundation said Thursday. to incorporate the statistic into your presentation at any time. 'Dynamite' was BTS's first track completely in English, a fact believed by some to have contributed to it's success. Europe had 6.57 million fans in 534 clubs, while Africa and the Middle East had 230,000 in 140 clubs. There were 12.98 million unique authors mentioning BTS online between January 1 2020 and December 31 2022. With 70.59 million members across 457 fan clubs, Asia and Oceania took the top spot. Most band members are in their 20s and inspire a young female audience, with over half of Spotify listeners aged 18 - 24 and 73 per cent identifying as women. Korean Foundation for International Cultural Exchange. Some people are highly obsessed with their idols, even more than their talent. This is a BETA experience. Offering up analysis and data on everything from the events of the day to the latest consumer trends. Following the members of Kpop bands such as BTS, EXO, TWICE, STRAY KIDS, SEVENTEEN, BLACKPINK, etc, people are going insane with their versatility. Its a lot more intricate than standard western pop, she says. Learn more about how Statista can support your business. According to a Korean news outlet, 1,843 Hallyu fan clubs were estimated to exist in 113 countries in 2018, excluding South Korea. You only have access to basic statistics. ), BTS poses in the press room at the American Music Awards at the Microsoft Theater on Sunday, Nov. [+] 19, 2017, in Los Angeles. Well, its not just the Kpop music but also the K-dramas that people are enjoying more these days. (Fans voted by tweeting the hashtag #BTSBBMAs. Original question: "How popular is K-pop in your country at the moment? The reality that Indonesia has such a large fan base goes without saying to those who follow the industry. Once you get into one group it turns into six groups or twenty groups. They presently have 60.6 million Instagram followers, which explains the number of fans the K-pop sensation has worldwide. Your login session has expired. BTS are the most streamed group ever on Spotify, this year they walked the red carpet in LA and condemned anti-asian hate, K-Pop's finest girl group Blackpink sold out arenas in Europe with ease in 2019, MTV EMA's show support for LGBTQ community in Hungary. Log in to access your existing Falcon products and data via the login menu on the top right of the page. "BTS always seem to do better and better after each comeback, especially on the charts. BTS hold more than 25 Guinness World Records titles under their belts. Why Did Ronnie And Roxy Leave Eastenders? Consistent growth was also credited. Rest assured, the fans are excited about the upcoming concert. Data from Next Big Sound, a music data analytics company owned by Pandora that powers the Social 50,indicates that when you look at the average amount of activity per fan, K-pop fans seem to be in their own league. In case you dont, it is another term for the Korean wave, showcasing the growth of Korean culture, including everything related to it. This was all combined into a world map that showed several countries and the most popular K-Pop group in each of them. K-pop owes much of its worldwide following to the communities of fans supporting the various groups. 'The Album', the 2020 release of all-girl group Blackpink, reached the top-10 in Belgium, Finland, Germany, Hungary, Norway, Spain and Slovakia. Is Kpop a Music Genre? Along with this, the United States also ranked at #5 for the most K-Pop tweets posted in 2021. In the past week, they sawover 24million, more than 14,000 times what's expected.
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